Nanocapitalism part 2 - My sister the nanocapitalist...a model for success
I have been thinking about the content of my last post which discussed how social media data will change how small business runs. (See previous Blogpost) link here The reason? With increase...
View ArticleNanocapitalism part 3 - Hovering above the social chasm
The more I think about this concept, the more it rings true to me.I spend an awful lot of time working across many verticals watching the social media marketplace mature. Many people are constantly...
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Political Smackdown: What does social media say about the parties?
Back to politics...It is a hot topic and of course, people are curious to hear what is going on...so why not focus on different aspects of the election. Today, I figured I would go up a level to look...
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The social media fingerprint....Iran...Iran so far away
There has been much talk in the papers about Iran. Most of it centers around the issues with their nuclear program. But recently, there has been a ton of talk about linking the recent climb in gas...
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Looking at the space between the cracks - Between the theatre and DVD
In the every continuing quest to figure out how to apply social media to business, I continue my mini use cases with a new look at something different. In the past, I have looked at politics a ton....
View ArticleFeatures, Content and Accuracy...Oh MY!
I figured I would write a short post from the trenches. I wanted to pose a question to the masses...How do you know that your "counts" of sound bites are even accurate?I have been spending an enormous...
View ArticleSocial media revolution or evolution?
Its 2012...and frankly it is starting to move very quickly. We are almost finished the 1st quarter of the year. As I am now entrenched in the maturation of a new marketplace (not only the creation of...
View ArticleWho owns a broken Social Media TOOLbox? - If your fault not the tools
Dawn is becoming morning....Companies recognition that they need to bring social media into their everyday workflow is accelerating rapidly. As I have stated in the past, 2010 brought people still...
View ArticleThe Battle of Content is ON!
Sorry for long delays...but I have been fighting the good fight on the social media battlefield so to speak. As I have often used the midnight analogy (when it is noon the market is finally mature),...
View ArticleThe consumer is now the authority of your brand...
Working in the CPG industry for many years (9.5 to be exact), it was beat into me by the marketing function that they were the keepers of the brand and voice of our consumer. Sitting at the "country...
View ArticleSocial Media Singularity - Resistance is Futile
Somethings happened last week. Something big. Did you catch it? Did you notice it? I have spent the last year writing here about social media and how it is transforming the business landscape. I...
View ArticleWhy push needs to become pull...
The long delays usually encompass deep thought and more importantly implementation. For the past two months I have been knee deep in the social media battle. From hearing people's fears about whether...
View ArticleThe need for owning your social media speed...
Let's face it, social media is fast. Real fast. In fact, they don't call it going viral for nothing. So this begs a very serious question. If social media is becoming an extremely important part of...
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You have to Co-Opt the message not drown in it
Very recently I wrote about push and pull in social media. In an effort for self growth, it is important to force yourself into uncomfortable positions. One of the places I have been challenging...
View ArticleThe elusive social media ROI - Pinteresting!
We are all trying to figure out how social can actually help drive business. It is a problem on the tip of everyone's tongue and while people are often clamoring for the answer, they continue to...
View ArticleWhat is a Chief Evangelist? Besides CRAZY!
I have been thinking a great deal about the following question...What is a chief evangelist? I am one (at least my card says so), but what the hell does this really mean?Here is a scenario that I live...
View ArticleBeing PULLY so you can way more PUSHY
One of my great blindspots over the last year is my focus on talking about social media from a minority perspective. What do I mean? As described in an earlier post, there is social media pull...
View ArticleIn your facebook! you social media demographic is staring you in the face
As I continue to espouse the need to think about how social media pull needs to become part of the dialogue, I figured I would continue to create some thought starters around social media pull and how...
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Does the consumer pundit rule over the real ones?
In that last 3-6 months, I have had the pleasure of working with many folks in the public relations groups. Having spent most of my time in the product development area among other places in the...
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A view of the social media PULL marketplace
Over the last several months, I have had many epiphanies about the social media market place. What I find amazing is how if we keep searching we never stop learning about things. And simply put, just...
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